Culture and the Human Capital Movement
The Human Capital Movement is happening little by little, day-by-day -- maybe even inside your organization. So what is it? At its core, the Human Capital Movement is the recognition businesses have of understanding the value of their people… their human capital. In the business media, you hear about the importance of keeping our employees engaged and of valuing their talent and strengths, but what does that really mean? More and more, people are being treated like they matter at work.
In my Amazon bestseller, “Get Your Mind On… Your People,” I dive deeper into human capital. But I also want to educate businesses on this movement through resources like my blog. Because my mission isn’t about selling books, it’s educating leaders like you about how you can wake up your human capital consciousness and get your people engaged. This movement goes deeper than free lunch on Fridays and a ping-pong table in your break room. It’s about digging deep into the bones of your organization and structuring it in such a way that employees feel appreciated, understood and ultimately —committed to perform at their peak.
One thing you’ll read in “Get Your Mind On...Your People,” is the four characteristics that define your organization. These are incredibly important. And they lay the foundation for the Human Capital Movement. The first characteristic is culture, which the Cambridge English Dictionary states is “the way of life, especially the general customs and beliefs, of a particular group of people at a particular time.”
As you can imagine, when cultures are labeled as “toxic” or “cut-throat,” it doesn’t bode well for a company trying to retain employees. And it certainly doesn’t encourage the best strengths of your employees. But culture goes deeper than simple adjectives. The culture of an organization represents the organization’s core—its essence. So when you walk through the door of an office, it’s what you step into. When you come into contact with the organization or one of its representatives in any medium, you can feel or sense what the culture is like. An important thing to note about culture is that while independent, culture and leadership are closely linked. And at the end of the day, culture is bigger than one leader. It is the core of an organization.
You can learn more about company culture, and the Human Capital Movement, in “Get Your Mind On...Your People,” available for purchase on Amazon. You’ll learn about the Human Capital Optimization model, a framework for how to align your business foundation—leadership, culture, brand, and strategy—with the people aspect of the business. There are also a variety of hands-on practical tools, strategies, and models to help you address your concerns for your team. Buy it now.